Kozhikode-based designer and civil engineer Neeha Salma is on the moon. The masks from his label, Fittish Necessities, have traveled all the way in which to Bollywood. Among the many shoppers are actors Sara Ali Khan, Taapsee Pannu and Shraddha Kapoor.
“When the pandemic hit, masks grew to become a necessity. That is once I launched Fitish Necessities [a branch of her online label Fitish], a line of cloth masks that includes nature-inspired designs corresponding to butterflies, rainbows, and sunflowers.
“The three-layered and smooth pure cotton masks include hand embroidery and lace work. My emphasis is on conserving them swell with pleasing colours. Now that the masks has turn out to be part of our outfit, I felt it ought to complement the person,” says Neeha.
As soon as she began posting her assortment on her Instagram web page (@fitishentials), a number of e-commerce websites acquired in contact along with her. 6 of them have been levels, which took their masks to celebrities.
“Sara was photographed twice in my masks, Taapsee posted an image sporting it throughout her journey to Maldives! Shraddha has promoted it on her deal with,” says the 27-year-old.
Neeha launched Fitish in 2018, when she began receiving requests to make garments for family and friends. Fittish additionally carries linen and cotton informal put on along with custom-made marriage ceremony and occasion clothes.
Among the many masks in her assortment are masks for mother-son and mother-daughter duos. The worth of the masks begins from ₹199. View designs on www.fitishentials.com