Sony Bravia X90J 55-inch Extremely-HD HDR TV With Cognitive Intelligence Processor Launched in India: Value, Specs, Options

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Sony Bravia 55-inch X90J Extremely-HD HDR LED tv has been launched in India, priced at Rs. 1,39,990. The tv is among the many most superior choices obtainable from Sony in India proper now, and is already obtainable throughout Sony Facilities, main electronics shops, and e-commerce portals India, though at present in solely a single 55-inch measurement possibility. The X90J sequence updates Sony’s premium LED Triluminos TV vary for 2021, taking excessive spot from the X90H sequence which was launched in 2020.

Sony Bravia XR-55X90J worth and availability

The Sony Bravia KD-55X90J tv is already obtainable in India throughout Sony’s key on-line and offline distribution channels, and is at present priced at Rs. 1,32,990 on Sony’s on-line retailer, barely decrease than the corporate’s talked about worth of Rs. 1,39,990. This TV is the successor to the X90H sequence, which is at present priced at Rs. 1,10,900 for the 55-inch variant. Sony India has introduced that it’ll even be launching 65-inch and 75-inch variants within the X90J sequence quickly.

The Sony Bravia 55X90J goes up towards competitors within the QLED and LED segments, together with choices from Samsung, OnePlus, and TCL that are priced at round or barely decrease than Sony’s asking worth. Sony’s repute within the phase signifies that it does command a premium over the competitors, and it’s in direct competitors with entry-level OLED TVs from manufacturers equivalent to LG.

Sony Bravia XR-55X90J specs and options

The Sony Bravia XR-55X90J is a 55-inch Extremely-HD (3840×2160-pixel) LED TV with Sony’s Triluminos know-how, which is analogous to the quantum dot know-how used on televisions marketed as QLED TVs. There’s assist for HDR with the HLG, HDR10, and Dolby Imaginative and prescient codecs, in addition to Dolby Audio and Dolby Atmos for sound. The TV additionally has full-array native dimming, HDMI 2.1, a peak refresh price of 120Hz at Extremely-HD decision, auto low-latency mode, and variable refresh price. The speaker system is rated for 20W of sound output.

Touted because the world’s first TV with cognitive intelligence, the Sony Bravia XR-55X90J is powered by the XR Cognitive Processor. This permits the TV to detect the focus – that’s, an important component or zone in a selected body – and improve the image high quality precisely the place it predicts the viewer’s focus is. The image high quality is thus claimed to be extra pure trying and memorable, in keeping with Sony.

The tv is among the many first to run on the Google TV person interface, which is the non secular successor to the inventory Android TV UI and was first launched on the Google Chromecast With Google TV. There’s additionally entry to Google Assistant and Alexa voice assistants, Google Chromecast built-in, in addition to assist for Apple AirPlay 2 and Apple HomeKit for display screen mirroring and IoT connectivity respectively.


It is an all tv spectacular this week on Orbital, the Devices 360 podcast, as we focus on 8K, display screen sizes, QLED and mini-LED panels — and provide some shopping for recommendation. Orbital is obtainable on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
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